Senior SEM & PPC Specialist (Google Analytics Specialist)

Ubicación: Madrid (España)
Tipo de Contrato: Indefinido
Jornada laboral: Jornada completa
Sector: Moda
Vacantes: 1
Disciplina: Marketing

Luxe Talent

Luxe Talent es una consultoría de selección de personal y formación especializada en Moda, Retail y Lujo con sede en Barcelona, Madrid, París, Milán, Braga, Ámsterdam y Múnich.

Desde nuestra creación en 2009, hemos trabajado con marcas de referencia en el sector tanto a nivel nacional como internacional.

Nuestro propósito es generar un impacto positivo en todos nuestros clientes, así como en las vidas de las personas a las que entrevistamos e incorporamos. Para ello, contamos con un equipo multicultural altamente especializado, que aporta una atención y servicio totalmente personalizado y cercano, siguiendo la línea de nuestros valores fundamentales: compromiso, ética y empatía.

Descripción de la oferta

From Luxe Talent, International Recruitment and Training Consultancy specialised in Fashion, Luxury, Retail and FMCG, we are looking for a Senior SEM & PPC Specialist (expert in Google Analytics) to join the Digital Marketing team of one of our clients, a leader Footwear Company based in Madrid.

In our recruitment and training consultancy we work with different firms in the Luxury, Premium and High Premium sectors around Europe and have offices in Barcelona, Madrid, Paris, Milan and Munich.

Job Description:

Take care of the Digital Marketing Campaigns for Ecommerce: SEO/SEM, PPC, Affiliate Marketing, Referral programs etc.
Supervision, optimization and monitoring of SEM campaigns in collaboration with the agency (Google/ Bing ads / Google Shopping / Performance Max/ DSA …)
Manage, monitor and be accountable for regional Digital Marketing performance Budget.
Run extensive data analysis and continuous performance monitoring.
Owner of our Google Analytics. Definition of the website tagging guide, GA events and attribution model with the help of our Data Agency.
Design and implement lead generation strategies and campaigns.
Analysis and optimization of the content structure for technical SEO.
Identify and manage the implementation of technical SEO strategies.
Keep track of trends in online marketing and the retail sector.
Daily E-commerce data analysis (UX, sales, product, customers, pricing, logistics, competition etc.) to provide business insights to make strategic decisions.

Requisitos

Business or Marketing degree
3-5 years’ experience in a similar position
High level in Google Analytics is key
An exceptional understanding of the digital advertising ecosystem across all channels
Excellent understanding of automated bidding.
Data-driven mindset with Web analytics experience: good at analysing data, finding hidden patterns, discovering insights
Proficient with the Google (Sheets, Docs, Slides) or Microsoft (Excel, Word, PowerPoint, etc.) suite of business applications.
Experience with business intelligence and data visualization systems (Google Data Studio, Databox, PowerBI, Tableau)
Fluent in English
International experience is a plus
Experience with the main ecommerce platforms (SFCC)

Posición cerrada

Ubicación: Madrid (España)
Tipo de Contrato: Indefinido
Jornada laboral: Jornada completa
Sector: Moda
Vacantes: 1
Disciplina: Marketing

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